CRM Customer Relationship Management
Put the customer at the centre of the business
CRM keeps every customer relationship organised. Purchases, invoices and conversations sit on one screen, because CRM shares its data with ERP.
What the AI layer sees in CRM
Pick a context to see what AI surfaces for your team. All figures here are sample data.
AI Intelligence LayerCRM
AI is looking at
Active customers3,412+4.1%
Repeat customers61%
Satisfaction4.6/5
Sample data
AI suggests: 27 customers have had no contact for 60+ days. Sales should reach out.
Key capabilities
- Lead management
- Capture leads from every channel, rank them, route them to sales.
- Sales pipeline
- Every deal by stage, with value and likelihood to close.
- Customer 360
- Purchases, conversations and ERP invoices on one screen.
AI built in
- AI Sales AssistantBriefs you on a customer before the meeting and suggests what to offer next.
- Sales ForecastForecasts revenue from the pipeline and real buying behaviour.
- Lead ScoringScores leads by likelihood to close, so the team focuses well.
Why CRM from Machine Logic?
- Customer data and relationships, managed systematically
- Connected with ERP, HR and LMS in one ecosystem
- AI for customer helps you understand and serve customers better
2 more capabilities, connecting the systems you use today, and pricing are covered in a demo.
Book a demo of CRMSee the real system with your business in mind
Meet our specialists. We listen to how you work first, then walk you through the system in a scenario close to your business.
- A walkthrough built around a scenario like yours, not slides
- Which modules to start with, and which can wait
- Scope, timeline and an initial budget
The full feature set, connecting your current systems and pricing are covered in the meeting.